ТРЕНД. Научный альманах

For example, on aВ scale ofВ one toВ five, five should always mean one. This will help toВ avoid inaccuracies inВ both customer responses and your own interpretation.

Neutrality: One of the mistakes is the creation of tricky questions. It is not in your deal to write questions that lead visitors to a specific answer. This will only confuse and give incorrect results. For example, you should not say, “Recently you abandoned service provider X due to poor service and moved to our company, which will provide the best service.

How do you feel about our company?” Instead, it’s better to just ask, “What do you think of our company?”

Timeliness: studies show that polls sent via e-mail are best opened and worked out on Monday, Friday and Sunday. Perhaps the results will vary depending on the clients, so analyze the existing behavioral factors and send out letters inВ accordance with this.

ByВ creating surveys that incorporate these traits, marketing department receive reliable and accurate data from customers.

This makes it possible toВ evaluate the quality ofВ the content and determine if customers are willing toВ receive any other information. This allows you toВ grow your business and give visitors exactly what they need.

Conclusion

Content marketing has aВ long road toВ success. InВ 99% ofВ cases, most likely, you will not be able toВ get immediate results.

Joe Pulizzi gave the following advice: “Build your content first, and then create the product.

”

Analyze your audience, then create products that meet the needs ofВ customers, as well as content. InВ the long run, this will give good results. Customer-oriented content marketing is the most successful form ofВ content marketing.

USING PRODUCT PLACEMENT ADVERTISING TECHNOLOGY INВ MODERN CINEMA

Смирнова Ксения Андреевна

Студентка 1 курса магистратуры

Факультет маркетинга

Российского экономического университета им.

Г. В. Плеханова

Р?льина Александра Владимировна

Студентка 1 курса магистратуры

Факультет маркетинга

Российского экономического университета им. Г. В.