ТРЕНД. Научный альманах

According toВ the Business Insider, companies have only seven seconds toВ make the first impression toВ the client. It is very important toВ make sure that the content ofВ the page meets the needs and interests ofВ visitors. If you have done all the necessary work, it is most likely that it will help you make aВ favorable impression on users.

Behavioral limits

Despite ofВ the fact that some companies believe that it is enough toВ make aВ simple analysis ofВ behavioral factors data, this is not true. Instruments, such as automatic web analyzer are useful, they provide information about the way ofВ user, location, actions, where visitors came from, how long they stayed on the website, how many pages they viewed and whether they shared content.

However, such analyzers do not show the following data:

• demographic data, interests, goals, etc.;

• how many people liked or did not like the content you are offering;

• search interest;

• what decisions regarding purchases were made by people who viewed the information on the site;

• offline actions of people who visited website.

Without aВ complete picture obtained byВ combining behavioral factors and forms ofВ customer information, such as surveys, aВ company will not be able toВ get the necessary information about the quality ofВ its own activities.

Even if 10% of your blog posts drive 90% of the total traffic, it’s impossible to say exactly how this is happening and what actions the company should conduct to repeat similar results.

How toВ create an effective survey

Now that it’s reliably known that clients run a business – it’s time to listen them. How to do this? The answer is simple: you ask questions, and then acts according to the answers that were received. Asking website visitor, company should create relevant content on the website, change the marketing channels or find new ways to interact with visitors.

The best way toВ get user feedback is toВ conduct aВ survey. This allows you toВ get information about the preferences, behavior and needs ofВ customers. It will also help you toВ understand the needs ofВ your customers, which will help you toВ run more effective digital campaigns.

Surveys are conducted on the basis ofВ certain data: characteristics, preferences and customers behavior.